IT’S ALL ABOUT THE STORY

I am a strategic thinker with a background in branding, design, and development. Telling meaningful brand stories and leading creative teams on smart solutions that challenge how we think is what I love to do.

IT’S ALL ABOUT
THE STORY

I am a strategic thinker with a background in branding, design, and development. Telling meaningful brand stories and leading creative teams on smart solutions that challenge how we think is what I love to do.

  • Healthcare Brand
    anemptytextlline
    Protected: Humanizing the Treatment of Patients with Rare Disorders
  • Audi
    anemptytextlline
    Preserving Brand Hallmarks with Category Challenging Design
  • Sumita Cosmetics
    anemptytextlline
    Putting Prestige Beauty on the Right Sales Platform
  • City of Santa Ana
    anemptytextlline
    Increasing Visibility through Inclusivity
  • Mohamed Haircare
    anemptytextlline
    Conceptual packaging designs for a middle eastern prestige haircare line
  • City of Detroit
    anemptytextlline
    Unifying Movements in the Motor City
  • On The Grid
    anemptytextlline
    Designers Curating their Neighborhoods
  • Next Beauty
    anemptytextlline
    The Making of a Platform for Emerging Beauty Brands
  • Healthcare Brand
    anemptytextlline
    Protected: Humanizing the Treatment of Patients with Rare Disorders
  • Audi
    anemptytextlline
    Preserving Brand Hallmarks with Category Challenging Design
  • Sumita Cosmetics
    anemptytextlline
    Putting Prestige Beauty on the Right Sales Platform
  • City of Santa Ana
    anemptytextlline
    Increasing Visibility through Inclusivity
  • Mohamed Haircare
    anemptytextlline
    Conceptual packaging designs for a middle eastern prestige haircare line
  • City of Detroit
    anemptytextlline
    Unifying Movements in the Motor City
  • On The Grid
    anemptytextlline
    Designers Curating their Neighborhoods
  • Next Beauty
    anemptytextlline
    The Making of a Platform for Emerging Beauty Brands
WHAT DO YOU LOVE DOING EVERY DAY?

BUILDING BRANDS
FROM THE GROUND UP

BRAND STRATEGY

As a graduate of the Masters in Branding Program at the School of Visual Arts, I know what a brand can mean and how to tell its story. I do my best work in interdisciplinary strategic environments where collaboration is key to the company’s culture.

ART DIRECTION

I’m a natural leader who thinks strategically and speaks confidently to succinctly and efficiently drive insightful design. Fluent in Adobe, Sketch and InVision, I’m dedicated to delivering effective brand concepts, strategy, websites, and campaigns to help realize my clients’ goals.

DIGITAL DESIGN

With expert-level WordPress development + eCommerce skills and networking knowledge, I’m well aware of the abilities and limitations of digital design. I have a robust understanding of custom vs template based digital tactics, and everything in between that ladders up to interactive success.

WHAT DO YOU LOVE TO DO EVERY DAY?

BUILDING BRANDS FROM THE GROUND UP

BRAND STRATEGY

As a graduate of the Masters in Branding Program at the School of Visual Arts, I know what a brand can mean and how to tell its story. I do my best work in interdisciplinary strategic environments where collaboration is key to the company’s culture.

ART DIRECTION

I’m a natural leader who thinks strategically and speaks confidently to succinctly and efficiently drive insightful design. Fluent in Adobe, Sketch and InVision, I’m dedicated to delivering effective brand concepts, strategy, websites, and campaigns to help realize my clients’ goals.

DIGITAL DESIGN

With expert-level WordPress development + eCommerce skills and networking knowledge, I’m well aware of the abilities and limitations of digital design. I have a robust understanding of custom vs template based digital tactics, and everything in between that ladders up to interactive success.

TELL ME MORE…

N+1 TECH FLUENT

While a traditional designer should be fluent in at least Adobe Photoshop, In Design & Illustrator; "N+1" represents an ever changing number of softwares and technical skills collected through years of practice. Crucial to this formula is the modern designers ability to quickly pivot and dig into their toolbox for the right tool to get the job done.

WHO ELSE HAVE YOU WORKED WITH?

ESTABLISHED GIANTS
AND TINY START-UPS

I BELIEVE THAT STRENGTH COMES FROM VARIETY

WHO ELSE HAVE YOU WORKED WITH?

ESTABLISHED GIANTS
AND TINY START-UPS

I BELIEVE THAT STRENGTH COMES FROM VARIETY

WHAT PROJECT ARE YOU MOST PROUD OF?

CHALLENGING PERCEPTION

As a strategist and designer, my job is to ask questions that lead to successful solutions. Why are we doing this and are we ready to accept the consequences of failure? With the City of Santa Ana, we asked questions geared towards uncovering universal human truths as a means of informing the appropriate design solution.

INTERESTED IN WORKING TOGETHER?

Let’s Talk Shop

SLACK, GRAM, TWEET, MESSAGE, SNAP, ETC.

INTERESTED IN WORKING TOGETHER?

Let’s Talk Shop

SLACK, GRAM, TWEET, MESSAGE, SNAP, ETC.