Jennifer Beatty

Designer. Strategist. Developer.

I am a Detroit native, University of Arizona alumna, graduate of the Masters in Branding program at the School of Visual Arts, and a practitioner of meaningful strategies executed beautifully while weaving through the lanes of design and strategy on my bicycle as a visually obsessed coffee snob.

With ten years of creative experience spent across a wide variety of industries in agency and in-house environments, I bring a forthright business-savvy communication style and articulate presentation skills along with my creative abilities.

By encouraging cross-functional teams to embrace design thinking and put the end-user first, I want to help brands improve from the inside out. Outside of the office I am a dedicated community activist for alternative transportation, and love a fabulously poured Cortado.

Jennifer Beatty

Designer. Strategist. Developer.

I am a Detroit native, University of Arizona alumna, graduate of the Masters in Branding program at the School of Visual Arts, and a practitioner of meaningful strategies executed beautifully while weaving through the lanes of design and strategy on my bicycle as a visually obsessed coffee snob.

With ten years of creative experience spent across a wide variety of industries in agency and in-house environments, I bring a forthright business-savvy communication style and articulate presentation skills along with my creative abilities.

By encouraging cross-functional teams to embrace design thinking and put the end-user first, I want to help brands improve from the inside out. Outside of the office I am a dedicated community activist for alternative transportation, and love a fabulously poured Cortado.

CREATIVE PROCESS

KNOWING HOW TO GET THERE IS HALF THE BATTLE

1.

Research

As designers, it is our responsibility to know everything about our clients and their dreams so that we can create meaningful work. From briefs to moodboard presentations, this is the grease to my gears.

2.

Brainstorm

No longer do we have to be in the same room or timezone with the help of Skype, Stormboard, and Niice – a great brainstorming is all about the team. I love spitballing wild and crazy ideas amongst an ocean of post-it notes.

3.

Sketch/Plan

I adore working and re-working pencil drawings, mashing things together from old ideas, and having the side of my hand covered in graphite. If I’m getting down and dirty with a website, this is the part where I rough out the framework and flow.

4.

Design

Bringing to life a few good concepts is the fun part. You’ll find me with headphones in my ears drawing, twisting and shaping the latest print or web project completely in the zone.

5.

Refinement/QC

eCommerce can be a real grizzly bear sometimes. Getting it to work smoothly, train clients, and move the project into the final phases takes a truly resourceful brain with an endless supply of plugins and code snippets to save the day.

6.

Present

Taught by the best of the best at the School of Visual Arts, I learned to speak with passion and conviction; and present well-founded insights and recommendations. In the office, I bridge departments by supporting work with relatable communication.

SOME FUN ABOUT ME

I REALLY LIKE TO RIDE BICYCLES

Having bridged my passion with my profession, I've built an extensive reputation within the cycling industry. Bikes may be my niche, but that doesn't mean I can't help you reach your business goals.