Always a fan of using typography as a texture, I created an asymmetrical pattern with the word “inertia” fitting the words together at different sizes to make it feel as in motion as possible. The finished pattern was applied with gloss black and matte white water decal over the matte carbon-fiber finish of the rim. Some wheels feature bits and pieces of the words, while the disk wheel features the entire pattern in gloss black. Keeping the branding light, iRT and its signature red became a tasteful red tag to ensure the wheels complimented any bike design. Each size of wheel was spelled out to make these wheels stand out in the peloton.