WPMS sites require an entirely different level of CMS skillset. You have to think strategically like a coder to ensure that the system is stable. My approach is 110% pragmatic caution.
Professional artists were Sumita’s bread and butter. This dynamic required an exclusive authenticated environment, design and shopping experience.
I integrated with an app that allowed their fulfillment team to manage inventory and orders across 5 global distribution hubs.
We capitalized on earning attention from early adopters who responded to interactive shopping experiences. These “lookbooks” highlighted products groups that could achieve aspirational styles.
To ensure color confidence with the consumer, we illustrated custom swatches consistent with the actual texture and color of the product.
The admin team required a detailed accounting integration that synchronized sales daily. This system broke down each product into the minutia of dollars and cents that ensure the proper cost of goods tracking.
We had an existing photobooth in-house at Version-X to shoot the entire product line so the art direction of the site and products aligned.