Working with Augmented Reality
The first flow per user featured an Augmented Reality (AR) experience that displayed the country flag of the team you wanted to win that day on your face. The team also silhouetted the user and animated an illustrated stadium in the background complete with fireworks. In the beginning, I explored numerous simplified face paint designs for the AR component, but while Poland and Russia were simple flags I reminded the team to be careful about countries that weren’t so simple to simplify like Saudi Arabia. In the end, we chose to map the actual flags to avoid timeline delays.