JENNY
2K26
./ portfolio
2K25
./ portfolio
JENNY
BEATTY
creative director,
Brand + Digital Experience
BEATTY
JENNY BEATTY
digital Experience
creative director
I'm a Creative Director on a mission to make work that matters with people who feel like they matter for brands that want to matter. Specializing in experiential branding, I see everything as a touchpoint and thrive in the messy intersection of design, technology, and business strategy—creating work that resonates and drives meaningful impact.
GET TO KNOW ME
Agencies, in-house, every team size, every budget constraint—I've navigated it all. The tactical challenges are evergreen, but the commitment and passion for design remains constant.
SELECTED PROJECTS
Experiential Branding
OCVIBE
Branded Placemaking for the Curious Class
Brand Activation
Vibe Vault
Mixed Reality Photobooth Rooted in Nostalgia
Web Design
Visual Conversations
Designing Connection for the Creative Community
Digital Experience Design
1 Manhattan West
Fifty-five feet of Interactive New York History
rallying cry
"It is not enough that we build things that function, we also need to design work that brings joy and excitement, pleasure and fun, and, yes, beauty to people’s lives.”
–Don Norman
services
services
01 ——
Creative Leadership
Never afraid to go beyond the brief—my transformative style drives success through detailed planning, radical collaboration, and fostering trust-based communication that unlocks team potential and client satisfaction.
Strategic Planning
TEAM OPERATIONS
VENDOR MANAGEMENT
EMPATHETIC COMMUNICATION
02 ——
Digital Experience Design
I blend advanced technical skills with psychology-driven design to create interactive environments that transform passive audiences into engaged participants through strategic innovation.
CONCEPTUAL DESIGN
CREATIVE TECHNOLOGY
MOTION DESIGN
3D Design
03 ——
Brand Design Systems
Building scalable brand systems requires big-picture strategic thinking and obsessive attention to detail—qualities I bring to every brand expression across platforms, campaigns, and touchpoints.
CREATIVE STRATEGY
VISUAL DESIGN
SCALABLE SYSTEMS
CROSS-PLATFORM BRAND MANAGEMENT
04 ——
Strategy
With a 'yes and' leadership approach, I guide teams to embrace ambiguity and streamline complexity—delivering awe-inspiring experiences that resonate broadly while functioning flawlessly for all those involved.
CONTENT STRATEGY
UX Innovation
MVP STRATEGY
CAMPAIGN DEVELOPMENT
05 ——
Business Development
Starting with a vision and ending with ROI—I've been the strategic architect behind entire workstreams, and have crafted countless compelling pitches, with measurable value that drives brand success.
PITCHING & CONSULTING
ROI STRATEGY
CHANGE MANAGEMENT
FINANCIAL MODELS
kind words
Beyond her precision and immense talent, Jenny brings deep passion to her work and is always committed to going the extra mile to make sure every goal is addressed with insight and care.
Patrice Speed
ECD @ OCVIBE
The work we did was stronger because she always tried to stretch the boundaries of an idea. In short, Jenny invests in people. Her openeness to talk was true collaboration.
Amanda Jacobsen
Sr. Copywriter @ owen Jones
Jenny brings unmatched passion and energy to her work, paired with a genuine ability to inspire those around her. She makes the creative process exciting and the team feel heard.
Justin Martin
VP of Design @ Lionsgate
Jenny worked tirelessly to ensure we delivered the work on time and to a high quality standard for all leadership reviews and has been a real asset to the team. I hope our paths cross again.
Dan Dowden-Brown
Head of Delivery @ AKQA
Jenny has a strong vision when approaching client projects: she always has the strongest story and the client’s best interest in mind. Jenny is delightful and her work speaks for itself!
Lauren Atkinson
Program Manager @ BLI
I felt extremely heard and seen by Jenny, while also gaining a new perspective on what it means to be a design leader. The resources and tangible next steps I walked away with were invaluable.
ADPList Mentee
Product Designer @ Startup
Beyond her precision and immense talent, Jenny brings deep passion to her work and is always committed to going the extra mile to make sure every goal is addressed with insight and care.
Patrice Speed
ECD @ OCVIBE
The work we did was stronger because she always tried to stretch the boundaries of an idea. In short, Jenny invests in people. Her openeness to talk was true collaboration.
Amanda Jacobsen
Sr. Copywriter @ owen Jones
Jenny brings unmatched passion and energy to her work, paired with a genuine ability to inspire those around her. She makes the creative process exciting and the team feel heard.
Justin Martin
VP of Design @ Lionsgate
Jenny worked tirelessly to ensure we delivered the work on time and to a high quality standard for all leadership reviews and has been a real asset to the team. I hope our paths cross again.
Dan Dowden-Brown
Head of Delivery @ AKQA
Jenny has a strong vision when approaching client projects: she always has the strongest story and the client’s best interest in mind. Jenny is delightful and her work speaks for itself!
Lauren Atkinson
Program Manager @ BLI
I felt extremely heard and seen by Jenny, while also gaining a new perspective on what it means to be a design leader. The resources and tangible next steps I walked away with were invaluable.
ADPList Mentee
Product Designer @ Startup
Beyond her precision and immense talent, Jenny brings deep passion to her work and is always committed to going the extra mile to make sure every goal is addressed with insight and care.
Patrice Speed
ECD @ OCVIBE
The work we did was stronger because she always tried to stretch the boundaries of an idea. In short, Jenny invests in people. Her openeness to talk was true collaboration.
Amanda Jacobsen
Sr. Copywriter @ owen Jones
Jenny brings unmatched passion and energy to her work, paired with a genuine ability to inspire those around her. She makes the creative process exciting and the team feel heard.
Justin Martin
VP of Design @ Lionsgate
Jenny worked tirelessly to ensure we delivered the work on time and to a high quality standard for all leadership reviews and has been a real asset to the team. I hope our paths cross again.
Dan Dowden-Brown
Head of Delivery @ AKQA
Jenny has a strong vision when approaching client projects: she always has the strongest story and the client’s best interest in mind. Jenny is delightful and her work speaks for itself!
Lauren Atkinson
Program Manager @ BLI
I felt extremely heard and seen by Jenny, while also gaining a new perspective on what it means to be a design leader. The resources and tangible next steps I walked away with were invaluable.
ADPList Mentee
Product Designer @ Startup
Beyond her precision and immense talent, Jenny brings deep passion to her work and is always committed to going the extra mile to make sure every goal is addressed with insight and care.
Patrice Speed
ECD @ OCVIBE
The work we did was stronger because she always tried to stretch the boundaries of an idea. In short, Jenny invests in people. Her openeness to talk was true collaboration.
Amanda Jacobsen
Sr. Copywriter @ owen Jones
Jenny brings unmatched passion and energy to her work, paired with a genuine ability to inspire those around her. She makes the creative process exciting and the team feel heard.
Justin Martin
VP of Design @ Lionsgate
Jenny worked tirelessly to ensure we delivered the work on time and to a high quality standard for all leadership reviews and has been a real asset to the team. I hope our paths cross again.
Dan Dowden-Brown
Head of Delivery @ AKQA
Jenny has a strong vision when approaching client projects: she always has the strongest story and the client’s best interest in mind. Jenny is delightful and her work speaks for itself!
Lauren Atkinson
Program Manager @ BLI
I felt extremely heard and seen by Jenny, while also gaining a new perspective on what it means to be a design leader. The resources and tangible next steps I walked away with were invaluable.
ADPList Mentee
Product Designer @ Startup
JENNY
2K26
./ portfolio
2K25
./ portfolio
JENNY
BEATTY
creative director,
Brand + Digital Experience
BEATTY
JENNY BEATTY
digital Experience
creative director
I'm a Creative Director on a mission to make work that matters with people who feel like they matter for brands that want to matter. Specializing in experiential branding, I see everything as a touchpoint and thrive in the messy intersection of design, technology, and business strategy—creating work that resonates and drives meaningful impact.
I see what others miss—the thousand micro-adjustments that turn bold ideas into work people actually remember, the systems that protect creative ambition while delivering business results, and the moments where teams need clarity to do their best work. My breadth spans spatial design, digital ecosystems, brand strategy, and immersive experiences, but my real value is knowing how to make all of it work together seamlessly.
Currently exploring Creative Director opportunities where complexity, ambiguity, and high stakes are the starting point, not the obstacle.
Based in Portland, Oregon
(GMT)
GET TO KNOW ME
Agencies, in-house, every team size, every budget constraint—I've navigated it all. The tactical challenges are evergreen, but the commitment and passion for design remains constant.
SELECTED PROJECTS
Experiential Branding
OCVIBE
Branded Placemaking for the Curious Class
Brand Activation
Vibe Vault
Mixed Reality Photobooth Rooted in Nostalgia
Web Design
Visual Conversations
Designing Connection for the Creative Community
Digital Experience Design
1 Manhattan West
Fifty-five feet of Interactive New York History
rallying cry
"It is not enough that we build things that function, we also need to design work that brings joy and excitement, pleasure and fun, and, yes, beauty to people’s lives.”
–Don Norman
services
services
01 ——
Creative Leadership
Never afraid to go beyond the brief—my transformative style drives success through detailed planning, radical collaboration, and fostering trust-based communication that unlocks team potential and client satisfaction.
Strategic Planning
TEAM OPERATIONS
VENDOR MANAGEMENT
EMPATHETIC COMMUNICATION
02 ——
Digital Experience Design
I blend advanced technical skills with psychology-driven design to create interactive environments that transform passive audiences into engaged participants through strategic innovation.
CONCEPTUAL DESIGN
CREATIVE TECHNOLOGY
MOTION DESIGN
3D Design
03 ——
Brand Design Systems
Building scalable brand systems requires big-picture strategic thinking and obsessive attention to detail—qualities I bring to every brand expression across platforms, campaigns, and touchpoints.
CREATIVE STRATEGY
VISUAL DESIGN
SCALABLE SYSTEMS
CROSS-PLATFORM BRAND MANAGEMENT
04 ——
Strategy
With a 'yes and' leadership approach, I guide teams to embrace ambiguity and streamline complexity—delivering awe-inspiring experiences that resonate broadly while functioning flawlessly for all those involved.
CONTENT STRATEGY
UX Innovation
MVP STRATEGY
CAMPAIGN DEVELOPMENT
05 ——
Business Development
Starting with a vision and ending with ROI—I've been the strategic architect behind entire workstreams, and have crafted countless compelling pitches, with measurable value that drives brand success.
PITCHING & CONSULTING
ROI STRATEGY
CHANGE MANAGEMENT
FINANCIAL MODELS
kind words
Beyond her precision and immense talent, Jenny brings deep passion to her work and is always committed to going the extra mile to make sure every goal is addressed with insight and care.
Patrice Speed
ECD @ OCVIBE
The work we did was stronger because she always tried to stretch the boundaries of an idea. In short, Jenny invests in people. Her openeness to talk was true collaboration.
Amanda Jacobsen
Sr. Copywriter @ owen Jones
Jenny brings unmatched passion and energy to her work, paired with a genuine ability to inspire those around her. She makes the creative process exciting and the team feel heard.
Justin Martin
VP of Design @ Lionsgate
Jenny worked tirelessly to ensure we delivered the work on time and to a high quality standard for all leadership reviews and has been a real asset to the team. I hope our paths cross again.
Dan Dowden-Brown
Head of Delivery @ AKQA
Jenny has a strong vision when approaching client projects: she always has the strongest story and the client’s best interest in mind. Jenny is delightful and her work speaks for itself!
Lauren Atkinson
Program Manager @ BLI
I felt extremely heard and seen by Jenny, while also gaining a new perspective on what it means to be a design leader. The resources and tangible next steps I walked away with were invaluable.
ADPList Mentee
Product Designer @ Startup
Beyond her precision and immense talent, Jenny brings deep passion to her work and is always committed to going the extra mile to make sure every goal is addressed with insight and care.
Patrice Speed
ECD @ OCVIBE
The work we did was stronger because she always tried to stretch the boundaries of an idea. In short, Jenny invests in people. Her openeness to talk was true collaboration.
Amanda Jacobsen
Sr. Copywriter @ owen Jones
Jenny brings unmatched passion and energy to her work, paired with a genuine ability to inspire those around her. She makes the creative process exciting and the team feel heard.
Justin Martin
VP of Design @ Lionsgate
Jenny worked tirelessly to ensure we delivered the work on time and to a high quality standard for all leadership reviews and has been a real asset to the team. I hope our paths cross again.
Dan Dowden-Brown
Head of Delivery @ AKQA
Jenny has a strong vision when approaching client projects: she always has the strongest story and the client’s best interest in mind. Jenny is delightful and her work speaks for itself!
Lauren Atkinson
Program Manager @ BLI
I felt extremely heard and seen by Jenny, while also gaining a new perspective on what it means to be a design leader. The resources and tangible next steps I walked away with were invaluable.
ADPList Mentee
Product Designer @ Startup
Beyond her precision and immense talent, Jenny brings deep passion to her work and is always committed to going the extra mile to make sure every goal is addressed with insight and care.
Patrice Speed
ECD @ OCVIBE
The work we did was stronger because she always tried to stretch the boundaries of an idea. In short, Jenny invests in people. Her openeness to talk was true collaboration.
Amanda Jacobsen
Sr. Copywriter @ owen Jones
Jenny brings unmatched passion and energy to her work, paired with a genuine ability to inspire those around her. She makes the creative process exciting and the team feel heard.
Justin Martin
VP of Design @ Lionsgate
Jenny worked tirelessly to ensure we delivered the work on time and to a high quality standard for all leadership reviews and has been a real asset to the team. I hope our paths cross again.
Dan Dowden-Brown
Head of Delivery @ AKQA
Jenny has a strong vision when approaching client projects: she always has the strongest story and the client’s best interest in mind. Jenny is delightful and her work speaks for itself!
Lauren Atkinson
Program Manager @ BLI
I felt extremely heard and seen by Jenny, while also gaining a new perspective on what it means to be a design leader. The resources and tangible next steps I walked away with were invaluable.
ADPList Mentee
Product Designer @ Startup
Beyond her precision and immense talent, Jenny brings deep passion to her work and is always committed to going the extra mile to make sure every goal is addressed with insight and care.
Patrice Speed
ECD @ OCVIBE
The work we did was stronger because she always tried to stretch the boundaries of an idea. In short, Jenny invests in people. Her openeness to talk was true collaboration.
Amanda Jacobsen
Sr. Copywriter @ owen Jones
Jenny brings unmatched passion and energy to her work, paired with a genuine ability to inspire those around her. She makes the creative process exciting and the team feel heard.
Justin Martin
VP of Design @ Lionsgate
Jenny worked tirelessly to ensure we delivered the work on time and to a high quality standard for all leadership reviews and has been a real asset to the team. I hope our paths cross again.
Dan Dowden-Brown
Head of Delivery @ AKQA
Jenny has a strong vision when approaching client projects: she always has the strongest story and the client’s best interest in mind. Jenny is delightful and her work speaks for itself!
Lauren Atkinson
Program Manager @ BLI
I felt extremely heard and seen by Jenny, while also gaining a new perspective on what it means to be a design leader. The resources and tangible next steps I walked away with were invaluable.
ADPList Mentee
Product Designer @ Startup
JENNY
2K26
./ portfolio
2K25
./ portfolio
JENNY
BEATTY
creative director,
Brand + Digital Experience
BEATTY
JENNY BEATTY
digital Experience
creative director
I'm a Creative Director on a mission to make work that matters with people who feel like they matter for brands that want to matter. Specializing in experiential branding, I see everything as a touchpoint and thrive in the messy intersection of design, technology, and business strategy—creating work that resonates and drives meaningful impact.
I see what others miss—the thousand micro-adjustments that turn bold ideas into work people actually remember, the systems that protect creative ambition while delivering business results, and the moments where teams need clarity to do their best work. My breadth spans spatial design, digital ecosystems, brand strategy, and immersive experiences, but my real value is knowing how to make all of it work together seamlessly.
Currently exploring Creative Director opportunities where complexity, ambiguity, and high stakes are the starting point, not the obstacle.
Based in Portland, Oregon
(GMT)
GET TO KNOW ME
Agencies, in-house, every team size, every budget constraint—I've navigated it all. The tactical challenges are evergreen, but the commitment and passion for design remains constant.
SELECTED PROJECTS
Experiential Branding
OCVIBE
Branded Placemaking for the Curious Class
Brand Activation
Vibe Vault
Mixed Reality Photobooth Rooted in Nostalgia
Web Design
Visual Conversations
Designing Connection for the Creative Community
Digital Experience Design
1 Manhattan West
Fifty-five feet of Interactive New York History
rallying cry
"It is not enough that we build things that function, we also need to design work that brings joy and excitement, pleasure and fun, and, yes, beauty to people’s lives.”
–Don Norman
services
services
01 ——
Creative Leadership
Never afraid to go beyond the brief—my transformative style drives success through detailed planning, radical collaboration, and fostering trust-based communication that unlocks team potential and client satisfaction.
Strategic Planning
TEAM OPERATIONS
VENDOR MANAGEMENT
EMPATHETIC COMMUNICATION
02 ——
Digital Experience Design
I blend advanced technical skills with psychology-driven design to create interactive environments that transform passive audiences into engaged participants through strategic innovation.
CONCEPTUAL DESIGN
CREATIVE TECHNOLOGY
MOTION DESIGN
3D Design
03 ——
Brand Design Systems
Building scalable brand systems requires big-picture strategic thinking and obsessive attention to detail—qualities I bring to every brand expression across platforms, campaigns, and touchpoints.
CREATIVE STRATEGY
VISUAL DESIGN
SCALABLE SYSTEMS
CROSS-PLATFORM BRAND MANAGEMENT
04 ——
Strategy
With a 'yes and' leadership approach, I guide teams to embrace ambiguity and streamline complexity—delivering awe-inspiring experiences that resonate broadly while functioning flawlessly for all those involved.
CONTENT STRATEGY
UX Innovation
MVP STRATEGY
CAMPAIGN DEVELOPMENT
05 ——
Business Development
Starting with a vision and ending with ROI—I've been the strategic architect behind entire workstreams, and have crafted countless compelling pitches, with measurable value that drives brand success.
PITCHING & CONSULTING
ROI STRATEGY
CHANGE MANAGEMENT
FINANCIAL MODELS
kind words
Beyond her precision and immense talent, Jenny brings deep passion to her work and is always committed to going the extra mile to make sure every goal is addressed with insight and care.
Patrice Speed
ECD @ OCVIBE
The work we did was stronger because she always tried to stretch the boundaries of an idea. In short, Jenny invests in people. Her openeness to talk was true collaboration.
Amanda Jacobsen
Sr. Copywriter @ owen Jones
Jenny brings unmatched passion and energy to her work, paired with a genuine ability to inspire those around her. She makes the creative process exciting and the team feel heard.
Justin Martin
VP of Design @ Lionsgate
Jenny worked tirelessly to ensure we delivered the work on time and to a high quality standard for all leadership reviews and has been a real asset to the team. I hope our paths cross again.
Dan Dowden-Brown
Head of Delivery @ AKQA
Jenny has a strong vision when approaching client projects: she always has the strongest story and the client’s best interest in mind. Jenny is delightful and her work speaks for itself!
Lauren Atkinson
Program Manager @ BLI
I felt extremely heard and seen by Jenny, while also gaining a new perspective on what it means to be a design leader. The resources and tangible next steps I walked away with were invaluable.
ADPList Mentee
Product Designer @ Startup
Beyond her precision and immense talent, Jenny brings deep passion to her work and is always committed to going the extra mile to make sure every goal is addressed with insight and care.
Patrice Speed
ECD @ OCVIBE
The work we did was stronger because she always tried to stretch the boundaries of an idea. In short, Jenny invests in people. Her openeness to talk was true collaboration.
Amanda Jacobsen
Sr. Copywriter @ owen Jones
Jenny brings unmatched passion and energy to her work, paired with a genuine ability to inspire those around her. She makes the creative process exciting and the team feel heard.
Justin Martin
VP of Design @ Lionsgate
Jenny worked tirelessly to ensure we delivered the work on time and to a high quality standard for all leadership reviews and has been a real asset to the team. I hope our paths cross again.
Dan Dowden-Brown
Head of Delivery @ AKQA
Jenny has a strong vision when approaching client projects: she always has the strongest story and the client’s best interest in mind. Jenny is delightful and her work speaks for itself!
Lauren Atkinson
Program Manager @ BLI
I felt extremely heard and seen by Jenny, while also gaining a new perspective on what it means to be a design leader. The resources and tangible next steps I walked away with were invaluable.
ADPList Mentee
Product Designer @ Startup
Beyond her precision and immense talent, Jenny brings deep passion to her work and is always committed to going the extra mile to make sure every goal is addressed with insight and care.
Patrice Speed
ECD @ OCVIBE
The work we did was stronger because she always tried to stretch the boundaries of an idea. In short, Jenny invests in people. Her openeness to talk was true collaboration.
Amanda Jacobsen
Sr. Copywriter @ owen Jones
Jenny brings unmatched passion and energy to her work, paired with a genuine ability to inspire those around her. She makes the creative process exciting and the team feel heard.
Justin Martin
VP of Design @ Lionsgate
Jenny worked tirelessly to ensure we delivered the work on time and to a high quality standard for all leadership reviews and has been a real asset to the team. I hope our paths cross again.
Dan Dowden-Brown
Head of Delivery @ AKQA
Jenny has a strong vision when approaching client projects: she always has the strongest story and the client’s best interest in mind. Jenny is delightful and her work speaks for itself!
Lauren Atkinson
Program Manager @ BLI
I felt extremely heard and seen by Jenny, while also gaining a new perspective on what it means to be a design leader. The resources and tangible next steps I walked away with were invaluable.
ADPList Mentee
Product Designer @ Startup
Beyond her precision and immense talent, Jenny brings deep passion to her work and is always committed to going the extra mile to make sure every goal is addressed with insight and care.
Patrice Speed
ECD @ OCVIBE
The work we did was stronger because she always tried to stretch the boundaries of an idea. In short, Jenny invests in people. Her openeness to talk was true collaboration.
Amanda Jacobsen
Sr. Copywriter @ owen Jones
Jenny brings unmatched passion and energy to her work, paired with a genuine ability to inspire those around her. She makes the creative process exciting and the team feel heard.
Justin Martin
VP of Design @ Lionsgate
Jenny worked tirelessly to ensure we delivered the work on time and to a high quality standard for all leadership reviews and has been a real asset to the team. I hope our paths cross again.
Dan Dowden-Brown
Head of Delivery @ AKQA
Jenny has a strong vision when approaching client projects: she always has the strongest story and the client’s best interest in mind. Jenny is delightful and her work speaks for itself!
Lauren Atkinson
Program Manager @ BLI
I felt extremely heard and seen by Jenny, while also gaining a new perspective on what it means to be a design leader. The resources and tangible next steps I walked away with were invaluable.
ADPList Mentee
Product Designer @ Startup