004:
Girl Scouts

About

Saul Bass was an American graphic designer and Oscar-winning filmmaker, best known for his design of motion-picture title sequences, film posters, and corporate logos. During his 40-year career, Bass did it all. Films. Packaging. Products. Architecture. Corporate identification. Graphics. His work surrounds us. If part of what design is about is communicating through symbols, Saul Bass subsequently created a fair measure of what we now perceive as the modern business and commercial world. These images are too urgent to refine, too strong, and emotional in their effect to fuss with. Saul created The Girl Scout logo in 1978, cleverly using negative space to create three silhouetted faces of women, diagonal to one another. The emblem portrays a message of strength and self-confidence. It also women encourages women to take part in community service and helping others.

Personal Connection

When I was a young girl scout, I had no idea who Saul Bass was or the impact he would have on my future self. His design and film work inspired the designer I eventually became and greatly influence each new piece I create to this day.

Featured Parts

  • Chain

003: De Stijl
005: Obey