Written, produced, and directed by Joel and Ethan Coen—Fargo is considered one of the 100 greatest American films in history. A critical and commercial success, Fargo received seven Academy Award nominations, winning for Best Actress and Best Original Screenplay in 1996. Narratively—the film follows Marge Gunderson, a pregnant Minnesota police chief who investigates a roadside murder connected to Jerry Lundegaard, a desperate used car salesman who hires two “funny-looking” criminals to kidnap his wife in order to extort a hefty ransom from his father-in-law. The visual campaign for the theatrical release was designed by Creative Partnership.