According to Steve Jobs, Apple was so named because Jobs was coming back from an apple farm, and he was on a fruitarian diet. He thought the name was “fun, spirited and not intimidating.” Apple’s first logo, designed by Ron Wayne, depicts Sir Isaac Newton sitting under an apple tree. It was almost immediately replaced by Rob Janoff’s “rainbow Apple”, the now-familiar rainbow-colored silhouette of an apple with a bite taken out of it, designed with a bite so that it would not be confused with a cherry. The colored stripes were to indicate that Apple machines had color screens with each stripe printed in its own specially mixed color—because Jobs felt the more vivid colors improved people’s emotional response.
