Le Tour de France (2002)
Original logo design by Joël Guenoun

Saguez & Partners are the undisputed leaders of retail design in France, and a truly world class agency. In 2002, they contracted with Joël Guenoun to rebrand the Tour De France. The brilliant logo with its hidden cyclist represents  the best known and most prestigious of cycling’s three “Grand Tours.”

First staged in 1903, the race covers more than 2,200 miles over three weeks every July. Today, marks Stage 1 of the 2014 Tour de France, commencing in the UK within Yorkshire. The Tour owes its creation to french newspaper editor  Henri Desgrange, who invented bicycle stage racing. Early on Desgrange stood against the use of multiple gears and for many years insisted riders use wooden rims, fearing the heat of braking while coming down mountains would melt the glue that held the tires on metal rims.

Some of the best parts of the race to watch are the fans that run alongside the rides, who navigate narrow tunnels of people on the tops of the mountains. I can’t imagine any other sport where in the final minutes, the athletes on the field or ice are being touched and/or come within inches of the fans.

Parts Used: Chain. Chain Whip, Bottom Bracket, Brake Levers, Brake Pads, Tire Lever, Cogs, Chainring, Spoke Protector, Pulley Works, V-Brake Cable Guide, Basket Supports, Skewer, CO2 Cartridges, Handlebar Grip, Pulley, Spring, Bike Grease, Reflector, Bar End Plug





089: Bruce Springsteen
091: Forrest Gump