07 Mar Biotech Innovation Lounge
Posted at 19:02h
in Portfolio
Biotech
Innovation
Lounge.
Introduction
In preparation for a completely redesigned campus welcome center, our team at Britelite Immersive was engaged by one of the world’s largest biotechnology companies to create an immersive welcome center from the ground up. Our challenge was to deliver a meeting space that engaged everyone from dignitaries to the countries smartest scientific minds in a compelling high-tech manner. From Multi-Taction Table arrays to a 30′ LED wall—we delivered an interactive space that recognized the science happening and the great minds behind some of our most important healthcare innovations. As creative lead, I was responsible for all creative direction, design concept development, client presentations, design contractor management, creative/strategic fidelity, and interaction design.
Scope of Work
• Creative Direction
• Visual System Design
• Strategic Research
• User Journey R&D
• Digital Design
• Interaction Design
• 3D Design Direction
![](https://sophophile.com/wp-content/uploads/2020/03/ato-mock@2x.png)
Defining the Visual Direction
Those who have worked with me know that I find inspiration in the often-overlooked crevices of the world—especially in the microscopic world. Outside of the office, a favorite hobby of mine is mushroom and mold identification, which became an early visual inspiration for how we would approach the visual system. I encouraged the team to identify key things that our audience may encounter in their day to day jobs and look deeper at the microscopic worlds beneath these everyday things. That encouragement led us to pursue a design system based around glass, cell biology, microscopic organisms, and water.
![](https://sophophile.com/wp-content/uploads/2020/03/ato-moodboard.jpg)