Defining the Visual Direction
Those who have worked with me know that I find inspiration in the often-overlooked crevices of the world—especially in the microscopic world. Outside of the office, a favorite hobby of mine is mushroom and mold identification, which became an early visual inspiration for how we would approach the visual system. I encouraged the team to identify key things that our audience may encounter in their day to day jobs and look deeper at the microscopic worlds beneath these everyday things. That encouragement led us to pursue a design system based around glass, cell biology, microscopic organisms, and water.