020: Volkswagen Lemon

Volkswagen Lemon


At the end of the ’50s, when America was in love with stylish vehicles made in Detroit—Doyle Dane Bernbach (DDB) was hired to promote a German car called the Volkswagen. How could DDB sell a small, ugly, cheap, foreign car that Hitler had a hand in creating—to the American public? Luckily for VW, Bill Bernbach was the most innovative ad man of his time. The campaign that DDB put together in 1959 would not only make their car “as American as apple pie” but be recognized by Ad Age as being the greatest ad of all time.

Featured Parts

• Chain

• Derailleur Cable End Caps

• Reflectors

• Vintage Bike Lightbulb

• Brake Bolts

019: Silence of the Lambs
021: Westinghouse