065: Pirelli Tires

Pirelli Tires


Bob Noorda was an internationally known graphic designer who helped introduce a Modernist look to advertising posters, corporate logos, and the New York City subway system with Massimo Vignelli at Unimark International in the 1960s. He was a master of spare, elegant, and logical designs that caught the eye once saying “Don’t bore the public with mysterious designs.” His colorful posters for Pirelli tires wed the simplicity of Bauhaus to vibrant graphic styling. Unimark International was one of the first design firms to base their work on the Modernist principle that a good design could have a positive effect on all aspects of life, not just on business.

Featured Parts

• Chain

• Road Bikes Wheels

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