100 Hoopties (2014)
Original Logo and Project by Jennifer Beatty

Today I graduate from the Masters in Branding program at the School of Visual Arts. 100 Hoopties began as a question. A question that has now turned into an incredibly rewarding and viral project that I am excited to complete and thrilled to see what its future holds. Since I began this project on April 7th, this site has seen by over 20,000 unique visitors, it has been written about, tweeted, and blogged countless times, and it has changed who I am as a person.

100 Hoopties succeeded in marrying my two identities and I could not have done it without the constant love and support of my boyfriend, professors, classmates, friends, and of course the fans.  What a way to close and start a new chapter!

Special Thanks goes out to:

> Debbie Millman: our SVA Branding fearless leader
> All of my classmates at the School of Visual Arts Masters in Branding program – you kept me going!
> Each and every blog, magazine, and Instagram follower that has spread this project from day one
> Michael Beirut for making this project exist

Parts Used: Chain, Brake Pads, Chainring, Lock Ring, Pulley Works, Vintage Brake Lever, V-Brake Cable Guide, Skewer, Rear Cassette, Spring

099: Design is Everything is Design