100: 100 Hoopties

100 Hoopties


The 100th Hooptie marked the day I graduated from the Masters in Branding Program at the School of Visual Arts. This project began as a simple question and evolved into an incredibly rewarding viral project that filled a gap between my passion and profession. During its initial run, it’s website received over 30,000 unique visitors and was published by over 200 media sources.

Featured Parts

• Chain

• Brake Pads

• Chainring

• Lockring

• Pulley Wheels

• Brake Lever

• Cable Guide

• Skewer

• Spring

• Rear Cassette

099: Design is Everything