Widely regarded as one of the most famous logos ever created, the Adidas logo immensely influenced the masses with its brilliance, elegance, and simplicity. The brand is noted for motivating and inspiring the youth of every nation in the world as it remains among the most adored and commercially successful logos of the 20th century. In 1971 the founder of Adidas, Adi Dassler, designed the iconic trefoil logo. As the company grew, he realized the need for a more apt logo design that could demonstrate the industrial diversity of his company. The three leaves symbolize the Olympic spirit, linked to the three continental plates as well as the heritage and history of the brand.