Reduced to its most basic functional elements, the bicycle is one of the greatest examples of modern design. Paula Scher takes it to another level of complexity and simplicity – constructing it with the alphabet of its intent – an object with a public message. Formal, playful, simple, complex, elegant, understated; this is a quintessential design from an artist known globally for her artwork and design contributions. Beginning her career designing album covers, Paula Scher then became the first female partner at Pentagram in 1991. Her work is in the permanent collections of the Museum of Modern Art, the Cooper-Hewitt National Design Museum, and the Centre Georges Pompidou.